PR-09-171 -- AT&T Missouri Seeks Waiver From PSC Rule That Requires Households And Businesses To Receive A White Pages Directory

Contact: Kevin Kelly (573) 751-9300

FOR IMMEDIATE RELEASE -- APRIL 7, 2009

JEFFERSON CITY—Southwestern Bell Telephone Company d/b/a AT&T Missouri has filed an application with the Missouri Public Service Commission seeking a waiver from PSC rules which require the company deliver a paper copy of the residential white page telephone directory to households and businesses in its St. Louis and Kansas City markets.  Instead, AT&T Missouri proposes to mail a free copy of the white page directory to those customers who request a directory.

AT&T Missouri states in its filing that customers tend to find their residential listings in today’s marketplace in a manner other than by using the printed white page directories so publishing largely unused residential white page books is an inefficient use of environmental resources.

If the waiver is granted, AT&T Missouri states it will initially plan to deliver the AT&T Real Yellow Pages directory in the St. Louis and Kansas City markets.  That directory, according to the company, will also contain the business white page listings, the Government listings, the customer guide information and other information required under PSC rules.  The company says that it will also include materials informing customers that they can receive a printed white pages directory containing residential listings.  It will be mailed to them at no cost.

Applications to intervene and participate in this case must be filed no later than April 23, 2009, with the Secretary of the Missouri Public Service Commission, P.O. Box 360, Jefferson City, Missouri 65102.  Copies of the application should be sent to: Leo J. Bub, Southwestern Bell Telephone Company d/b/a AT&T Missouri, One AT&T Center, Room 3518, St. Louis, Missouri 63101; and the Office of the Public Counsel, P.O. Box 2230, Jefferson City, Missouri 65102-2230.

The Office of the Public Counsel is a separate state agency that represents the general public in matters before the Commission.  Individual citizens wishing to comment should contact either the Office of the Public Counsel (Governor Office Building, 200 Madison Street, Suite 650, P.O. Box 2230, Jefferson City, Missouri 65102-2230, telephone (866) 922-2959, e-mail opcservice@ded.mo.gov) or the Public Service Commission staff (P.O. Box 360, Jefferson City, Missouri 65102, telephone 1-800-392-4211, e-mail pscinfo@psc.mo.gov).

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Case No. IE-2009-0357